Our Philosophy

Underlying Marketing Philosophy of Page1Listings.com

Marketing of any kind should begin with the following questions answered:
1. Start with the end in mind. What is the goal of the campaign?
2. Matrix. How will the company know if the goal has been met?
3. Measure. What analytics will be used to determine progress?
4. Evaluate. What is the most effective and efficient method to achieve the goal?

Once these questions have been answered, if the campaign is internet based
1. Demographics. Who is the customer?
2. Think like your customer. How do you get your customer to your message?
3. Think like Google. How do you get Google to give you visibility?
4. A visit isn't a sale. How do you convert visitors into customers?
5. List building. How do you stay in touch will all interested visitors?

Changing your website into a conversion machine
1. Engage. How do you create feeling with visitors that you understand them?
2. Proof. How do you convince visitors that you can resolve their need?
3. Details. How do you provide details of benefits of your products or services?
4. Close. How do you effectively ask for the order?
5. Actions. How do you make it easy for the converted customer to take action.

Get your website seen by Google Search Engines
1. Search Engine Optimization of Titles and Textual content
2. Generating enough relevant content to be an expert in Google's eyes
3. Generating back links from suppliers and other relevant sites
4. Insuring that all descriptive content is consistent
5. Not making errors that will make Google unhappy

Now you are ready to get traffic to that website and create other online tools that are similar or sometimes even better than your website at converting customers.
1. YouTube Videos are extremely effective for many kinds of business.
2. PR releases sometimes show up very high on Google Search
3. Blogs, especially those that are part of MerchantCircle or other powerful websites can achieve excellent      visibility.
4. Being listed on all local search engines is critical to visibility, especially Google Local Business Center
5. Social Media such as Facebook and Twitter

Paying for traffic if all these free methods are not enough
1. Pay per click or pay per call direct or through services
2. Paid listings on Local Search Engines
3. Google Ad Words and Adsense. Other similar on Yahoo
4. Paid banner ads
5. Paying for Back Links

   

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Page1Listings.com - 5101 White Lane, Bakersfield, CA 93309 - 661-412-3736
 
 

Internet Marketing is first and foremost marketing. Web Sites, blogs, press releases, YouTube Videos, Local Search Engines, and Social Networking may all take place on the Internet, but any internet strategy must begin with marketing advertising fundamentals. Who is the customer? What do they want? How are they likely to look for a provider? What is my unique selling proposition? How do I communicate my unique selling proposition to consumers of my product in a way that they are likely to find my company and then take action towards using my company as opposed to my competition. Our focus at Page1Listings.com is all about marketing you in every possible way on the Internet. Our methods are designed to provide your company with multiple views when your client is doing an Internet search on the key words they use to find your goods and services.
We start by providing the very best and most up-to-date search engine optimization of your existing website. Or we help you build a website or blog that will provide that location to interact with your clients. Once you have a primary location, we establish you on directories, local search engines (like Yellowpages.com, Yelp, Yahoo, and the critical Google Places). These efforts combine to move you first into visibility, and over time into prominence on Google Search.

Our offices are located in Los Angeles and Bakersfield, but our clients can be found around the world. Internet Marketing does not require our meeting face-to-face. Let us help you Market your company, products and services on the Internet.

Page1Listings.com is a full service Internet Marketing company specializing in SEO - Search Engine Optimization - Google Places (Maps) Optimization - Local Business Search Engine Submissions - Back Link Services - Youtube Video Production - Blog Development - Social Media Marketing - Review Enhancements - Online Reputation Management - SEO Copy Writing - Press Release Creation and Submission - Graphic Design & Web Site Development.