Our Philosophy Underlying Marketing Philosophy of Page1Listings.com Marketing of any kind should begin with the following questions answered: 1. Start with the end in mind. What is the goal of the campaign? 2. Matrix. How will the company know if the goal has been met? 3. Measure. What analytics will be used to determine progress? 4. Evaluate. What is the most effective and efficient method to achieve the goal? Once these questions have been answered, if the campaign is internet based 1. Demographics. Who is the customer? 2. Think like your customer. How do you get your customer to your message? 3. Think like Google. How do you get Google to give you visibility? 4. A visit isn't a sale. How do you convert visitors into customers? 5. List building. How do you stay in touch will all interested visitors? Changing your website into a conversion machine 1. Engage. How do you create feeling with visitors that you understand them? 2. Proof. How do you convince visitors that you can resolve their need? 3. Details. How do you provide details of benefits of your products or services? 4. Close. How do you effectively ask for the order? 5. Actions. How do you make it easy for the converted customer to take action. Get your website seen by Google Search Engines 1. Search Engine Optimization of Titles and Textual content 2. Generating enough relevant content to be an expert in Google's eyes 3. Generating back links from suppliers and other relevant sites 4. Insuring that all descriptive content is consistent 5. Not making errors that will make Google unhappy Now you are ready to get traffic to that website and create other online tools that are similar or sometimes even better than your website at converting customers. 1. YouTube Videos are extremely effective for many kinds of business. 2. PR releases sometimes show up very high on Google Search 3. Blogs, especially those that are part of MerchantCircle or other powerful websites can achieve excellent visibility. 4. Being listed on all local search engines is critical to visibility, especially Google Local Business Center 5. Social Media such as Facebook and Twitter Paying for traffic if all these free methods are not enough 1. Pay per click or pay per call direct or through services 2. Paid listings on Local Search Engines 3. Google Ad Words and Adsense. Other similar on Yahoo 4. Paid banner ads 5. Paying for Back Links |
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