In our first tip, Local SEO Secrets of SEM for Local Business – Tip One of Ten, I explained that there are methods that SMB (Small Businesses) can use to search engine optimize (SEO) their businesses in order to get great search engine placement (SEP) using many Search Engine Marketing (SEM) strategies. I “spelled” all of those three letter words out, because who can keep up with all of the acronyms.
Today, we have the second tip.
2. Your URL matters now. In the past, the URL might be something easy to remember, or cute. No longer. I am not recommending that you throw out your current website URL to get better keywords in your URL. You get points from Google for having an website that’s been around for a while. However, if you are starting a new website, use keywords in the site URL, not your company name or some cute phrase unless that name or phrase has keywords in it.
Also, make your internal pages into landing pages by adding appropriate keywords to the url like this .com/keyword-keyword. Use your important city name in the URL and/or the landing page URL. Example: italianrestaurant.com/Miami-Beach
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