The client is a hotel in Cape May NJ, located on the ocean front.  This resort area has quite a few hotels all vying for the critical space on Google Places under Hotels.   With the recession effecting resort businesses everywhere, the owners were getting spooked as June approached and advanced reservations were not on par with prior years.

Through various reasons intended and unintended, the client had created 4 Google Places Listings.  They had also recently changed their website.  There had not been a lot of effort to insure that they were listed on all the major directories and search engines.  However, they did have a nice number of reviews and citations.  Just not as many as the competition.

We have had the account now for about 6 weeks.  You can see the results on this Google Places chart of analytics.  We are still expecting to be able to increase these results even more.

Popularity: 2% [?]