If you are a rooter plumber, an emergency locksmith, or an Italian restaurant, forget my headline. Your sales and profits will likely exceed 20% of new business coming from internet sites. If you are a retailer like a jewelery, bakery, or pet shop, you might have something close to 20% of your new traffic related to your internet effort. This also applies to some service providers like lawyers, alternative healers, and contractors. For most others, maybe 10%.
But like any other marketing strategy or tactic, there are many ways to attack the potential field, and thus you have thriving restaurants and locksmiths with little or no internet presence to speak of, and you have real estate agents making a very nice living from internet results. So what a poor entrepreneur to do?
Step back and analyze where you are getting your current new customers.
Which ones are making a substantial contribution to your profits. Most of your new clients are almost certainly coming from referrals. After referrals, brick and mortar stores say walk in traffic is their number two source. And the third resource is very likely to be some system you’ve had in place for years. Annual sales, events, mailings, radio, newspaper, billboard, trade shows, etc.
Don’t get me wrong, 10 – 20% is significant, and ignoring the internet is pure folly. One bad review on Yelp can be very harmful. Your competitor being number 1 on your most important keyword can have a serious effect on traffic. What I am saying is that you need to pay attention to all of your marketing efforts, and to traditional off line approaches that might bring you even more profits and ROI than spending the same online.
To that end, I am writing a series of blog posts titled 101 Marketing Secrets from a Serial Entrepreneur. These are located on my blog http://www.Help4SmallBusiness.blogspot.com This site also has over 140 posts on subject ranging from how to use online PR to who to collect accounts receivable. I get only 10% as much daily traffic to this site as I do to my http://www.GooglePlacesHelp.blogspot.com site. I can assure you that the profit potential on the Help4SmallBusiness site is far greater than the GooglePlacesHelp site.
These posts will be up until I finish the 101 secrets. Then they will be taken down and converted into a book. You can wait for the book, but for now it’s free.
Need help figuring out a real strategy for your business. Call me. 310-910-1848
Popularity: 10% [?]