90% of US consumers who own mobile devices access local business information. 87% of those take some sort of action after obtaining it, such as visiting a business, calling a business or service, visiting the Web site of a business, looking up a business’s location through mapping programs or making a purchase. (Source: TMCNet June [...]
Continue reading...23. May 2011
I can remember the moment only months ago when I first saw an article that suggested that YouTube was becoming another social media channel. My initial thoughts were dismissive. Comments, whether text or video, were certainly becoming more pervasive, but most of them were either inappropriate or spam. Friends of a video channel? Why would [...]
Continue reading...13. May 2011
These are the first words I hear on most phone calls coming from this blog. The business owner was listed and showing up in the Google Places sweet spot, but when the phone stopped ringing … you guessed it … the listing went AWOL. There are multiple reasons why this might happen. Sometimes the owner [...]
Continue reading...13. April 2011
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General Contractors didn’t need to be marketing geniuses in the ’90′s and early 21st Century. Home sales were on fire and everyone was using the profits for refinancing to add rooms, patios and pools. But some home builders found themselves going from riches to rags as the housing bubble burst, and mortgages became harder to [...]
Continue reading...5. April 2011
Bike shops are one of the last true mom and pop businesses in the US. But even the smallest bicycle dealer can’t afford to rely on the marketing strategies of the mom and pop era, and hope to survive. With several bike shops as clients and the two owners of Page1Listings having long and storied [...]
Continue reading...30. December 2010
We want to thank those of you who have continued to trust Page1Listings.com as your marketing guide in 2010. Your support has allowed us to grow dramatically in staff, knowledge, and efficiency. These have in turn led to the development of several new tools that will benefit every local business in 2011. Here are some [...]
Continue reading...10. November 2010
Google announced today a new search feature that will be live around the world in a few days. Basically, people searching on Google will now have the opportunity see an Instant Preview of your web site next the listing in a preview window. This a game changer for web site design and search engine optimization. [...]
Continue reading...28. October 2010
If you’re in the SEO, SEM, SERP, or Internet Marketing industry, this is one of those moments, where you say “I remember where I was the day Google launched the new Google Place Search”. At 2:00 PM (PST) on October 27th, 2010, I was driving on a mountain pass between Los Angeles and Bakersfield when [...]
Continue reading...20. October 2010
Yelp wants to provide a place where consumers can review your business. I want to create a place where you can review Yelp.
Continue reading...18. October 2010
Why should we be worried about an ice cream shortage in 2011? What does it mean for the nation?
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30. November 2011
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