Indianapolis Bike Shop Shows How to Create Backlinks. Content Should Still Take Backlinks Into Consideration.
The basic rules for writing online content in order to generated views and backlinks haven’t changed:
Rule #1 – Write all of your content for the consumer of the content.
Rule #2 – Rewrite to add the backlinks.
Both of these rules will please the Google Beast. You must first feed it strong, healthy food, then you can add in the Extreme Moose Tracks. For a while in 2010 – 2012, this was not necessarily the case. You could write, “spell article by Bike Shop Indianapolis for bicycle riding around special gears,” and hyperlink Bike Shop Indianapolis to their home page. Then you would merely place this sentence in an article, press release, forum, and/or “guest blog,” and Google thought it was just fine.
Now along comes algorithm changes Panda, Penguin, and Panda 2 and etc., and this same practice might actually cause the beast to eat you. There are some new rules in 2013.
Rule #3 – Don’t overuse the same exact keyword from the same source. We used to believe that you just needed to keep the total use of a keywords under 5% of the total on the page (or some other percent depending on which guru you were reading). Now you can lose the value of keywords or even get negative attention if the keyword is overused even in the same website or blog.
Rule #4 – Solve the overuse problem by using synonyms. Google wants you to write naturally, and knows that good writers don’t use the same words over and over. A good writer will say that, “the bike shop in Indianapolis was noted for providing great outreach to community groups. The Indianapolis based bicycle retailer recently held a fund raiser to help the Tatum’s Bags of Fun charity.”
Rule #5 – You will note in the above rule #4, that each link is to a different URL that the dealer hopes to help to rank. In this case, one is to the website and the other is to the blog. It would be easy to also point out that,T3 Bicycle and Triathlon offers many videos about road bikes in Indianapolis.” This link goes to their YouTube channel or could go to a specific video. You can repeat this with individual blog posts, inside pages on the website, and so on.
Rule #6 – Google also knows that good writers will commonly provide a “natural” url instead of a hyperlink. So they like to see variations in this theme as well. “Another way that T3 Bicycle and Triathlon reaches out is through their free bicycle tips section on their website at http://www.t3multisport.com/tips/cycling-tips-tp53/
Rule #7 – I also changed the URL for this blog to have /Indianapolis-bike-shop appear first in the internal page portion of the URL. Google looks at URL’s, and believes that what you put in the URL is what is most important to you.
Rule #8 – I created a “Excerpt” which is the equivalent in WordPress for the description tag. This tag should be written as a teaser and have 140 characters or less.
The blog post above provided my client with 5 backlinks to 4 different URL’s with 3 different keywords. And you’ll also note that one of the links was in the H1 headline. The article sounds perfectly normal, not jammed with inappropriate or weird sentences designed to merely spam.
What would you add to this analysis? Are there other techniques that you are currently using to provide great content, but that also benefit your sites with links?
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